From Nicholas.
PUMA Sports Singapore is rewarding users of the geosocial networking application Foursquare with exclusive premiums in a campaign that brings physical rewards to virtual achievements, and brings people closer to the PUMA brand through social media.
For the month-long promotion starting June 1st, users who post a tip on Foursquare when they check-in to the selected PUMA outlets at Vivocity and Ngee Ann City will win an exclusive World Cup premium. The tip has to show why they 'love' that particular outlet. Users then have to show their Foursquare application to the cashier to win a selected premiums including the limited edition PUMA Lacelets and 'Love=Football' graphic tees.
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